About WhichSeats.com - People power in action
Ever since the Broadway Smash Hit Musical The Book Of Mormon hit the West End in 2013, theatregoers have been paying more for top price theatre tickets. As soon as producers realised people were happy to pay more than £150 for the best seats in the house, ticket prices started going up.
As a direct result, many of the major West End shows have started to increase their prices, too. Some have even decided to provide a brand new seating category called Premium or VIP seating, with average ticket face values of £120.
Going to a show in London is a fantastic, once-in-a-lifetime experience, and the last thing you want is bad seats, especially when you've paid a lot of money for them. Most theatregoers trust the information provided by venues and ticket agencies when choosing their tickets, and in most cases it's reliable. But we sometimes get feedback from people who question the venue's opinion about the view from certain seats.
It's obvious that some theatres see 'restricted view' in a very different way from their audiences – while theatres might think the view is fine, theatregoers themselves don't always agree.
With this in mind, we've created a service where theatregoers can easily check how other people have rated the views from theatre seats. It's designed to make it a lot easier to choose the right seats, with the right views, before you buy. It's called WhichSeats.com and every review on the site has been written by a real, live, verified theatregoer who was emailed asking for their opinion the day after they saw the show.
Genuine reviews are invaluable. With your help the theatres concerned might eventually review how they describe seats with poorer views than theatregoers are led to expect. Join us and help make theatre seat quality clearer.
PS. Because we'll be publishing real customers' descriptions and advice about theatre seats, the truth in their opinion, we can't be held legally responsible for what they say.